Turn Your Business into a Lead generating, client getting, cash pumping magnet
If you are spending hours caring for your business, rather than getting the results you need, you could have a company process or two that is broken and needs fixing.
Most business owners I come across have the ability to the identical kinds of problem. Their Follow-through is either broken or non-existent. Additionally they don’t have something in place because of these processes to work accordingly.
why don’t we start where you started. I am not planning to really go into what your doing wrong what is actually broken, that’s simply redundant I’ll only speak about the things because of limited space so that you can start getting consistent and predictable results.
First it is important that you understand the different types of media platforms most business owners use make an effort to market their product or services.
These media channels exist online in addition to offline and I’ll name only a few from the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You obtain the idea.
As a company owner I’m able to bet that you will be operating over a one dimensional basis which is very limiting in terms of gaining a reliable client base.
The harder media you can use effectively the harder successful your operations can become. Key phrase “Effectively”….
However Let’s not go jumping into any each media platform thinking that the harder you apply the better chances you’ve for fulfillment.
It won’t for the identical broken system to multiple media channels You’ll fail and you will probably fail miserably.
The key is to fix your broken processes in any other case you should have the identical results will all the media channels you advertise on.
How would you Fix it.
You will find 3 components that all businesses should have in place in order to have a conssistent flow of latest leads and clients.
Component 1 ~ You have to first first, have a compelling offer to attact your perfect customer.
You should steer clear of internet network marketing your goal like a company owner would be to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak directly to the right client providing them with an obvious solution to a challenge that they’re experiencing. No exceptions to the rule.
Component 2 ~ You must have a method to capture leads. If you do not have a system in place for capturing the eye of the prospects before attempting to sell them, you’re way off the mark.
Fix this now! There all sorts of lead capture software out online which you can use I fould contributing Pages are pretty solid have a look. These people have a good system for helping business owners achieve this.
Component 3 ~ You must have a method to follow up with your leads. If you think about this everything you have ever bought or joined there was clearly an engaging offer to first gain your attention.
Then when they had your attention you had been accompanied with and given more info.
If the offer is at line with what you had been looking for that might solve the immediate problem that the were having, this is when in support of whenever you made a decision to purchase.
Your clients, clients, and prospects are no different.
1. Present an engaging solution to a challenge disguised as a possible offer
2. capture the lead
3. Follow up and make the sale.
This is a really broad overview however hope this can help you to definitely start thinking within the right direction like a company owner.
In your Success
-Larry
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