Just how to Get Your First 10,000 Fans on Facebook (Example)
The 10 steps below demonstrate using a real example ways to get greater than 10,000 fans on your Facebook business page.
Facebook is the king of internet sites with over 1.79 billion active users per month (Updated December 2016). It can be used by greater than 60% of Online users Worldwide in fact it is an excellent tool for promoting products or services, finding customers or gaining more loyal readers (followers).
To employ this for business purposes, you must have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.
What is the significance about having many Facebook fans on your business page?
It indicates popularity – It goes without saying how the amount of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans this also leads to a amount of other benefits (described below).
It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).
Why did money? Because in today’s World an excellent business, blog or website will need to have lots of Facebook fans. Five-years ago this would not issue but also in the 21st century, social proof is essential.
More fans, more visits – The greater fans you’ve, the higher is the number of people that may view your posts in their timeline and perchance visit your website.
While this really is, it must be noted that does not your entire fans might find your posts.
As already explained within a previous post, How to improve your Facebook Page Organic Reach, just a small portion of one’s followers (a maximum of 4 %) might find your status updates.
This number may vary, but what is essential to comprehend now, is actually you’ve 10,000 fans and you post a whole new update, it will likely be seen organically by a max of 300-400 people.
It’s good for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, than not quite popular websites (additional circumstances being equal).
How to visit from 0 to 10,000 Facebook fans
Now that you are convinced that using a lots of Facebook fans is essential to your website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.
Note: These are the very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans and yes it continous to cultivate organically.
Step 1: First things first – you must have a Facebook business page
It may seem silly for your experienced but for beginners to social networking this can be new things: Your own Facebook page is different from a small business page.
If you need to have friends on Facebook to express your holiday photos you’ll need to make a personal page however if you simply are looking for fans and followers to your website or business you’ll need to make a Facebook business page.
So, the first step is to just be sure you create a Facebook business page and also the second step is to ensure your page is properly optimized.
Step 2: Optimize your Facebook business page
When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most crucial optimization tip coming from all.
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The company’s content posted on your Facebook business page may also determine it’s success or failure.
Having an optimized Facebook page makes it much easier to get new fans or maybe more likes from ads even as might find below.
Step 3: Benefit from your personal Facebook account
I mentioned in the first step above that you need to have a business page instead of your own page, but you still need come with an active personal facebook account.
Here is the reason:
After you post an update on your business page, a great way to improve exposure and likes, is to share that post on your personal page at the same time.
People you’ve as friends on your personal page may ‘like’ and ‘interact’ with the post shared out of your business page as well as increase the engagement factor of one’s posts.
As an outcome, facebook will demonstrate your posts to more fans (organically).
So, a great way to improve the volume of people that view your posts and go after dark 4% of you group of followers is to share and promote the post on your personal page.
It is evident how the greater the amount of friends the bigger could be the visibility in the post.
Also, make certain you invite your entire existing friends (and a new one) to love your Facebook business page. Accomplish that when you obtain a new ‘friend’.
Step 4: Add some Facebook Like box on your website
This is again facebook marketing 101 but you require the Facebook like box on your website for several reasons:
#1 – It’s a way to associate your website with the Facebook business page. Quite simply this is a way to ‘tell’ search engines like google until this is your official Facebook business page.
#2 – When you are getting lots of fans, this really is something you needs to be proud off and something to indicate for your users (as explained above this implies popularity, trust and social proof).
#3 – It’s a great way to grow your group of followers organically. Your readers can follow your website by clicking so on button without needing to go to Facebook.
Hint: For maximum results, position the LIKE box above fold (on the sidebar).
Hint 2: It’s also possible to popup etc box to new users (for example, as soon as they spend 60 seconds over a page, as soon as they scroll right down to the lower or as soon as they try to leave your page – even though this is useful with regards to getting new likes, you need to be careful to not ensure it is too distracting to your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we’ve got created an optimized Facebook business page, added friends to personal Facebook page and placed etc box within a prominent position on the website.
The next natural step is to start sharing happy to keep your fans happy and possibly find a way to convert them from fans > website visitors > customers.
Some simple rules to follow that may increase the user engagement together with your facebook business page:
#1 – Share relevant content: Share content that the fans count on seeing inside your page. As an example, should your website is about Social networking, share content associated with social networking instead of about sports or anything else you could like. If the users want to read sports news, they know finding them.
#2 – Don’t forget that they can follow your organization page to have updates regarding your website (and niche) instead of regarding your social gatherings: If you need to get social, then use your personal Facebook page, your organization page is around your website.
#3 – Typically thumb, I personally use my business page to express content from my niche only, basically have to share an issue that just isn’t associated with my niche, I personally use my personal page.
#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. If you have a promotion to express as well that could benefit your fans, that can be done but don’t add too much.
Try to publish interesting, shareable content which is associated with your niche, evidently this does not come directly from your website. Have a balance between promotional and content that the followers might want to read.
Step 6: Share interesting and good quality content (not merely links)
I made some tests about the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with links. Let me give you an example to understand what I am talking about.
When you need to share an article out of your website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something such as this:
You can share this article without adding the other information. If the title and images are perfect, you will get numerous likes with respect to the time you make the post, amount of fans etc.
If one another hand, you enrich your posting with the help of more details specifically an inventory, then other pursuits being equal, you might be prone to gain more likes and shares.
For me this will make sense because those that view a title and image in their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget how the average user is given countless postings in their timeline every time they login to Facebook).
On another hand once you let them have valuable, good quality as well as simple to read information (being a list), they will click on the LIKE button because they read something helpful without needing to leave their timeline.
Note: It is a known fact that individuals have a tendency of LIKING an article without reading it so let them have reasons to achieve this; your website visits might not exactly increase however the engagement factor of one’s posts will rise.
Step 7: Share images, videos and emotions
If you’re taking a glance at many of the most popular Facebook pages, you will recognize that they have a tendency to express images, videos, infographics, charts etc, with their usual text only postings.
This type of content gets more likes and shares and thus the page gets more fans and followers.
In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:
Step 8: Provide incentives to get additional fans & followers
Why should someone follow your Facebook business page?
You have to give incentives to facebook users to follow your page. A couple of tricks to consider:
Quality updates – Here is the best incentive you’ll be able to provide your users. Before posting anything on your page, you have to make certain that it offers value for your audience. Choosing this consistently, you existing followers will share it making use of their friends as well as get more users.
Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Just like the page first. There are various tools to do this but have in mind when you don’t have a known brand this many ‘t be so successful.
Content upgrades – If you have a blog, you should use ask users to LIKE your page to obtain an latest version of one’s post. This requires extra tools yet it’s something worth testing.
Step 9: You should advertise your own content and page
When you develop your organization page don’t expect that it will magically get 1000s of fans. Besides the tips outlined above, there is also to promote your organization page in places other than Facebook.
A few tricks to consider that assisted my case:
Promote in other social networking networks – If you have accounts to social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join your self on Facebook at the same time. Be polite and reveal to them the rewards from doing so.
Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you’ll be able to take advantage of twitter’s interactive features.
When you get a new twitter follower, send them a personal (personalized) message and have these to follow your self on facebook (both your personal and business pages).
This method though it is time consuming, (Used to it manually instead of using any tools) it can produce excellent results.
Promote inside your newsletter – If you have a newsletter or if you communicate with your readers via email, make certain you ask them to follow your Facebook page.
Do not merely write the FB URL through your signature but Inquire politely to LIKE your organization page.
Step 10: Facebook ads is often a must
I have saved one of many easiest and most good ways to enhance your Facebook fans for last, because it is the only person that it’s not free.
Facebook provides a self-service ad platform that can be used with the idea to enhance your group of followers (advertise your page), enhance your posts, get more leads, increase conversions or carry out a amount of other actions (as shown in the image above).
The procedure is quite simple and easy straightforward. Basically you select a site you have, select your goal (advertise your page), select your audience (depending on country, age, other demographics and interests) and then set your day-to-day budget and duration.
The cost per campaign depends upon numerous factors. The easiest method to assess if Facebook ads is a good means to fix enhance your group of followers, is to operate a pilot campaign for a few days.
Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (no less than weekly). At the end, you’ll be able to evaluate if the price per like is one thing you might be prepared to purchase.
I had accomplishment with Facebook ads for both my websites as well as for client websites and i also run campaigns every month (for a few days) to improve my facebook likes.
It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe that everything you purchase is Facebook likes but usually you pay Facebook to indicate your ad to more Facebook users.
If what you are advertising is interesting, then more people will hit etc button so spend time and think about the message you need to display inside your ad and also the image to utilize.
Conclusion
Having a large amount of Facebook fans on your business pages is very important for credibility and social promotion purposes.
If this wasn’t crucial in the first place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.
Once you need to do the mandatory optimizations for your business page (steps 1 and a couple of above), then the simplest way to get additional followers is to use Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having greater than $1,000 (spread in to a amount of months).
Once you need to do everything properly and provided you’ve got a great service or product, you’ll be able to grow your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.
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