Just how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example getting greater than 10,000 fans on your Facebook business page.

Facebook will be the king of internet sites with over 1.79 billion active users a month (Updated December 2016). It can be used by greater than 60% of Internet users Worldwide which is a great tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s a given how the amount of fans reveals how popular a web site is. A likes business page with 100,000 followers is more popular compared to a page with 1,000 fans and also this creates a amount of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, website or blog needs to have plenty of Facebook fans. Five Years ago this did not issue but in the Modern day, social proof is important.

More fans, more visits – The harder fans you’ve got, the harder will be the number of individuals which will call at your posts in their timeline and perchance call at your website.

While this is true, it ought to be noted that not your entire fans might find you.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a small percentage of your followers (at most 4 percent) might find your status updates.

This number can vary, what is important to be aware of now, is actually you’ve got 10,000 fans so you post a whole new update, it will likely be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, numerous studies show that popular websites on Facebook are more likely to perform better in search, absolutely nothing very popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re convinced that creating a lots of Facebook fans is important for your website and business, let’s see step-by-step the best way to change from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans also it continous growing organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may appear silly for that experienced but also for beginners to social media marketing this is new things: An individual Facebook page differs from a small business page.

If you wish to have friends on Facebook to express your holiday photos you will need to generate a personal page however if you simply wish to have fans and followers for your website or business you will need to generate a Facebook business page.

So, the initial step is always to make sure that you develop a Facebook business page and also the the second step is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most significant optimization tip of.

The excellence of the content posted on your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to get new fans or more likes from ads even as we might find below.

Step 3: Make the most of your individual Facebook account

I mentioned in the first step above that you need to have a very business page and never your own page, nevertheless, you still need have an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to increase exposure and likes, is always to share that post on your personal page as well.

People you’ve got as friends on your personal page are more likely to ‘like’ and ‘interact’ with the post shared from a business page and this will raise the engagement factor of your posts.

As a result, facebook will demonstrate you to more fans (organically).

So, one of the ways to increase the volume of people that view you and go after dark 4% individuals group of fans is always to share and promote the post on your personal page.

It is obvious how the more amount of friends the larger will be the visibility in the post.

Also, just be sure you invite your entire existing friends (and a) to love your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again facebook marketing 101 nevertheless, you require the Facebook like box on your website for several reasons:

#1 – It’s a method to associate your internet site with the Facebook business page. Quite simply this is a method to ‘tell’ search engines this will be your official Facebook business page.

#2 – When you are getting plenty of fans, that is something you needs to be proud off the other to indicate for your users (as explained above this means popularity, trust and social proof).

#3 – It’s a sensible way to improve your group of fans organically. Your readers can follow your internet site by clicking the LIKE button without needing to visit Facebook.

Hint: For optimum results, squeeze LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup so on box to new users (as an example, when they spend 60 seconds with a page, when they scroll into the bottom or when they try and leave your page – although this works well with regards to getting new likes, you need to be careful to not make it too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed so on box in the prominent position on our website.

The next natural step is always to start sharing happy to keep the fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to follow along with which will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing with your page. For instance, in case your website is about Social websites, share content linked to social media marketing and never about sports or some different you could like. If the users wish to read sports news, they know finding them.

#2 – Don’t forget which they follow your company page to have updates concerning your website (and niche) and never concerning your social gatherings: If you wish to get social, then make use of personal Facebook page, your company page is about your internet site.

#3 – Usually thumb, I prefer my offer page to express content from my niche only, only have to share something is just not linked to my niche, I prefer our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you’ve got an offer to express or something like that that might benefit your fans, that can be done but don’t drink too much.

Try to post interesting, shareable content that’s linked to your niche, it sometimes won’t come straight from your internet site. Keep a balance between promotional and content your followers should read.

Step 6: Share intriguing and top quality content (not only links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with simply links. Allow me to offer you an illustration to understand what I mean.

When you wish to share a blog post from a website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this article without adding any additional information. If the title and images are good, you will get a number of likes depending on the time you make the post, amount of fans etc.

If one one other hand, you enrich this post by adding more info and also a listing, then other things being equal, you happen to be prone to grow in likes and shares.

For me this will make sense because those that visit a title and image in their timeline might not ‘Like It’ as it provides no value for them (don’t forget how the average user is assigned countless postings in their timeline every time they login to Facebook).

On one other hand once you allow them to have valuable, top quality and easy to read information (like a list), they will go through the LIKE button given that they read something useful without needing to leave their timeline.

Note: This is a known fact that everyone has an inclination of LIKING a blog post without reading it so allow them to have good reasons to achieve this; your internet site visits might not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at one of the most popular Facebook pages, you will notice that they have an inclination to express images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and as a result the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow along with your page. A few tips to consider:

Quality updates – This is actually the best incentive you are able to lengthy users. Before posting anything on your page, you need to make certain that it provides value for your audience. If you do this consistently, you existing followers will share it with their friends and this will get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Much like the page first. There are various tools to achieve that but are considering if you don’t have a very known brand this many stop so successful.

Content upgrades – If you have your blog post, you can use ask users to enjoy your page to obtain an updated version of your post. This calls for extra tools yet it’s something worth checking out.

Step 9: You’ll want to promote your own content and page

When you develop your company page don’t expect that it’s going to magically get 1000s of fans. Aside from the tips outlined above, there is also to advertise your company page in places other than Facebook.

A few tips to consider that helped my case:

Promote in other social media marketing networks – If you have accounts with social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on yourself on Facebook as well. Be polite and tell them the huge benefits from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you are able to reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and enquire of them to follow yourself on facebook (both your personal and business pages).

This method though it is time consuming, (Used to it manually and never using any tools) it might produce fantastic results.

Promote with your newsletter – If you have a newsletter or you communicate with your readers via email, just be sure you ask them to follow your Facebook page.

Do not only write the FB URL below your signature but ASK them politely to enjoy your company page.

Step 10: Facebook ads is often a must

I have saved among the easiest and many great ways to raise your Facebook fans for last, since it is alone that it’s not free.

Facebook provides a self-service ad platform used to either raise your group of fans (promote your page), boost your posts, get more leads, increase conversions or carry out a amount of other actions (as shown inside the image above).

The procedure is pretty basic and straightforward. Basically you decide on a webpage you own, select your goal (promote your page), select your audience (according to country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign is determined by a number of factors. The simplest way to assess if Facebook ads is a superb means to fix raise your group of fans, is always to chance a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (a minimum of a week). At the end, you are able to determine if the fee per like is one thing you happen to be willing to buy.

I had great results with Facebook ads both for my websites as well as client websites and I run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals feel that everything you buy is Facebook likes but actually you spend Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit so on button so invest some time and take into account the message you wish to display with your ad along with the image to use.

Conclusion

Having a huge amount of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the essential optimizations for your business page (steps 1 and a pair of above), then this easiest way to get additional followers is to use Facebook ads. Along with some A/B testing you can get to 10,000 fans without any greater than $1,000 (spread in a time period of months).

Once you do everything properly and provided there is a great service or product, you are able to improve your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.