Just how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example the way to get over 10,000 fans on your Facebook business page.

Facebook will be the king of social support systems with over 1.79 billion active users monthly (Updated December 2016). It’s utilized by over 60% of Internet surfers Worldwide and it’s also an excellent tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s obvious the variety of fans reveals how popular a web site is. A fanpage business page with 100,000 followers is more popular than a page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website needs to have a lot of Facebook fans. Five-years ago this failed to make any difference however in the 21st century, social proof is important.

More fans, more visits – The more fans you’ve got, the higher will be the number of people that may see your posts of their timeline and maybe see your website.

While this really is, it should be noted that all your fans will see your content.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of the followers (a maximum of Four percent) will see your status updates.

This number may differ, but what is important to understand now, happens when you’ve got 10,000 fans so you post a whole new update, it will likely be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media is really a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, today so well received websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be believing that having a lots of Facebook fans is important for your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to develop organically.

Step 1: Firstly – you must have a Facebook business page

It sounds silly to the experienced but also for beginners to social media this may be new things: An individual Facebook page is different from a small business page.

If you would like to have friends on Facebook to share with you your holiday photos you will need to produce a personal page though if you want fans and followers for your website or business you will need to produce a Facebook business page.

So, step one is always to just be sure you create a Facebook business page and the next step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most critical optimization tip of most.

The excellence of the content posted on your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or even more likes from ads even as will see below.

Step 3: Take advantage of your personal Facebook account

I mentioned in step one above you’ll want to possess a business page rather than a personal page, however you still need provide an active personal facebook account.

Here means that:

After you post an update on your business page, a good way to increase exposure and likes, is always to share that post on your personal page too.

People you’ve got as friends on your personal page may ‘like’ and ‘interact’ together with the post shared from a business page and will also improve the engagement factor of the posts.

As an outcome, facebook shows your content to more fans (organically).

So, a good way to increase the amount of people that view your content and go past the 4% person following is always to share and promote the post on your personal page.

It is obvious the greater the variety of friends the bigger will be the visibility in the post.

Also, make certain you invite all your existing friends (and a) to enjoy your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again facebook marketing 101 however you must have the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your web site together with the Facebook business page. To put it differently it is a approach to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you are getting a lot of fans, that is something ought to be proud off then one to exhibit on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a sensible way to expand your following organically. Your readers can follow your web site by clicking such button without having to go to Facebook.

Hint: For maximum results, set the LIKE box above fold (about the sidebar).

Hint 2: You may also popup etc box to new users (for example, as soon as they spend One minute with a page, as soon as they scroll down to underneath or as soon as they make an effort to leave your page – while this is successful when it comes to getting new likes, you should be careful to not make it too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box in a prominent position on our website.

The next natural step is always to start sharing prepared to keep the fans happy and perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to check out that may improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing in your page. For example, in case your website is about Social media, share content associated with social media rather than about sports or anything else you might like. If your users want to read sports news, they are fully aware finding them.

#2 – Don’t forget they follow your organization page to acquire updates regarding your website (and niche) rather than regarding your social gatherings: If you need to get social, then make use of personal Facebook page, your organization page is approximately your web site.

#3 – Usually thumb, I use my business page to share with you content from my niche only, easily have to share something is not associated with my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. If you have a promotion to share with you as well that might benefit your fans, you can do so but don’t add too much.

Try to publish interesting, shareable content that’s associated with your niche, evidently this will not come from your web site. Maintain a balance between promotional and content that your particular followers may want to read.

Step 6: Share intriguing, notable and good quality content (not only links)

I made some tests regarding the impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me present you with an example to understand what I am talking about.

When you would like to share an article from a website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this article without adding the other information. If your title and images are great, you will definately get many likes with respect to the time you are making the post, variety of fans etc.

If one one other hand, you enrich this post with the help of more details and also a list, then other activities being equal, you happen to be more likely to gain in likes and shares.

For me this will make sense because individuals that visit a title and image of their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget the average user is presented with hundreds of postings of their timeline when they login to Facebook).

On one other hand once you allow them to have valuable, good quality as well as simple to see information (being a list), they will select the LIKE button since they read something useful without having to leave their timeline.

Note: It’s a known undeniable fact that everyone has a bent of LIKING an article without reading it so allow them to have top reasons to do so; your web site visits might not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at some of the most popular Facebook pages, you will see that they have a tendency to share with you images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A few tips to consider:

Quality updates – This is the best incentive you can lengthy users. Before posting anything on your page, you need to be sure that it gives you value on your audience. Choosing this consistently, you existing followers will share it using their friends and will also have more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to LIKE the page first. There are various tools to do that but are thinking about when you don’t possess a known brand this many ‘t be so successful.

Content upgrades – For those who have your blog post, you should use ask users to love your page with an updated version of the post. This involves extra tools however it is something worth testing.

Step 9: You have to market own content and page

When you develop your organization page don’t expect it will magically get a large number of fans. In addition to the tips outlined above, there is also in promoting your organization page in places aside from Facebook.

A few tips to take into account that assisted my case:

Promote in other social media networks – For those who have accounts to social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate you on Facebook too. Be polite and show them the huge benefits from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you can make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and ask these phones follow you on facebook (your business and personal pages).

This method eventhough it ‘s time consuming, (Used to it manually rather than using any tools) it might produce great results.

Promote in your newsletter – For those who have a newsletter or if you engage with your readers via email, make certain you ask them to follow your Facebook page.

Do not only write the FB URL through your signature but Inquire further politely to love your organization page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and quite a few efficient ways to increase your Facebook fans for last, as it is often on your own that it’s not free.

Facebook comes with a self-service ad platform which you can use to either increase your following (market page), enhance your posts, get more leads, increase conversions or execute a variety of other actions (as shown from the image above).

The procedure is quite simple and easy straightforward. Basically you choose a site you use, select your ultimate goal (market page), select your audience (determined by country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign is dependent upon many factors. The ultimate way to assess if Facebook ads is a good treatment for increase your following, is always to chance a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (no less than weekly). By the end, you can assess if the price per like is a thing you happen to be happy to buy.

I had accomplishment with Facebook ads for both my websites and then for client websites and I run campaigns every month (for a few days) to improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. Many individuals think that everything you buy is Facebook likes but actually you pay Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then the best way to will hit etc button so spend some time and take into account the message you would like to display in your ad plus the image to use.

Conclusion

Having a large variety of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations on your business page (steps 1 and two above), then a easiest way to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you will get to 10,000 fans without having over $1,000 (spread right into a time period of months).

Once you do everything properly and given that you’ve got a great products or services, you can expand your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.