Naraam desires to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the company he’s launched with a Kickstarter campaign could be the next Toms.

“They add this kind of pop of color, that they just they’ve created you content.”

Ahmed is referring to the shoes being made by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a company focused on making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals from our market,” he states.

he brought some of the shoes to NJ, had his girlfriend put them on and also this happened:

“Everywhere she went she received plenty of compliments on the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted some – but there is a problem with simply importing them. The artisans making the sneakers only made A few dollars a day, hardly enough to fulfill their basic needs, much less support a family group.

“The effort installed behind these shoes is just significant. These folks were definitely very underpaid for his or her crafts and skills so we desired to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in most.

That cash would go to paying Naraam artisans above market value for his or her intricate work. Also…

“We are going to do profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the entire world a brighter place for everyone.

“I think it brings two cultures together. I think it gets people together like that.”
To get more information about Black flats have a look at our web page: read this