Naraam desires to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the business he’s launched having a Kickstarter campaign would be the next Toms.

“They add this type of pop of color, which they just they create you happy.”

Ahmed is referring to the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and I found these beautiful colored sandals in the local market,” he says.

he brought some of the shoes to NJ, had his girlfriend put them on which happened:

“Everywhere she went she received a lot of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted a pair – but there was an issue with simply importing them. The artisans making these shoes only made Three or four dollars a day, hardly enough to meet their basic needs, significantly less support a family.

“The effort they put behind these shoes is just significant. These were definitely very underpaid for their crafts and skills so we wished to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in all.

That cash goes to paying Naraam artisans above rate for his or her intricate work. Also…

“We are going to do profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter location for everyone.

“I think it brings two cultures together. It gets people together like that.”
To get more information about Black flats check out this popular website: click for more