Naraam really wants to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the company he’s launched with a Kickstarter campaign would be the next Toms.

“They add such a pop of color, they just they’ve created you cheerful.”

Ahmed is talking about the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from your market,” he admits that.

he brought some of the shoes to NJ, had his girlfriend use them and this happened:

“Everywhere she went she received a lot of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted moobs – but there was an issue with simply importing them. The artisans making the sneakers only made Three or four dollars each day, hardly enough to fulfill their basic needs, much less support a household.

“The effort they place behind these shoes is just significant. These folks were definitely very underpaid for crafts and skills and we wished to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in every.

That money would go to paying Naraam artisans above rate for intricate work. Also…

“We do profit sharing using them, and we’re also giving them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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