Naraam wants to function as next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this venture, and he’s hoping the organization he’s launched using a Kickstarter campaign would be the next Toms.

“They add such a pop of color, they just they make you happy.”

Ahmed is referring to these shoes being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a company focused on making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i found these beautiful colored sandals from our market,” he states.

he brought a few of the shoes back to NJ, had his girlfriend wear them and this happened:

“Everywhere she went she received a lot of compliments about the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there is an issue with simply importing them. The artisans making the shoes only made Three or four dollars per day, hardly enough to fulfill their basic needs, significantly less support a household.

“The effort they place behind these sneakers is just significant. They were definitely very underpaid for their crafts and skills so we wished to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in all.

That money goes to paying Naraam artisans above market value for their intricate work. Also…

“We do profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter place for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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