SMS Marketing – Benefits And Drawbacks
A frequent mode of advertising tool, SMS marketing enables easy communication with the consumers. Using a single message getting used to succeed in over to the whole customer base, it’s cost-effective and in addition saves time.
A quickly growing sector, SMS marketing has become a marketing and advertising tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to get delivered to a large number of receivers within a few moments. It is this extent and simplicity of reach of the application which makes it a powerful tool for promotion and marketing of products.
Getting adopted by a lot more business houses being a preferred mode of promoting tool, SMS marketing has several advantages along with disadvantages.
Advantages
Ease of Reach: Also known as mobile marketing, through this application, marketers can use one particular message to convey on their entire usage. As an alternative to contacting each client personally such as telemarketing, in mobile marketing through bulk messaging, a promotional message could be provided to several consumers all at once.
Personal Communication: SMS is just about the most popular mode of communication today with most of us making use of it to talk with our friends, family and acquaintances. Unlike a contact or perhaps a newsletter, virtually every message that is sent with a cell phone is normally read with the user. As an extremely personal mode of communication, it is possible to begin a direct contact with the consumer, building for the relationship.
Economical Nature: As an alternative to spending millions on multiple promotional initiatives, a single message can be used to contact all consumers, thereby drastically minimizing marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages may be sent at wholesale prices.
Time Saving: An immediate mode of communication, marketers can contact their clients every time they want. Since several cellular phone users maintain their phones with them constantly, through quick messaging time sensitive messages can be sent and responses can be tracked.
Disadvantages
Spam messages: Bombarding cell phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude towards companies that are sending the messages which affects their brand name adversely.
Cost to recipient: Less than your usual kind of messaging, for SMS marketing cellular phone networks charge the sender as well as the receiver in the messages. These extra charges often irritate the receivers and make a negative image of the business house sending the messages.
Limitations of Messages: With messages being limited to 140-160 characters, it becomes challenging to create an efficient message within such short word limit. Moreover, further information available as hyperlinks might not continually be received properly by the user’s phone.
While there are a few disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option being a marketing tool.
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