SMS Marketing – Pluses And Minuses
A popular mode of advertising tool, SMS marketing enables easy communication using the consumers. With a single message being utilized to achieve to the whole client base, it really is economical plus saves time.
A rapidly growing sector, SMS marketing has become an advertising and marketing tool with huge potential. Short messages of 140-160 characters long, SMS enables messages to become sent to a lot of receivers in seconds. It’s this extent and easy reach in the application which makes it a powerful tool for marketing and marketing of merchandise.
Increasingly being adopted by a growing number of business houses as being a preferred mode of selling tool, SMS marketing has several advantages in addition to disadvantages.
Advantages
Simplicity of Reach: Also called mobile marketing, through this application, marketers could use just one message to communicate for their entire client base. As an alternative to contacting each customer personally such as telemarketing, in mobile marketing through bulk messaging, a promotional message could be given to several consumers all at one time.
Personal Communication: SMS is among the most most favored mode of communication today generally folks making use of it to communicate with our friends, family and acquaintances. Unlike a message or a newsletter, virtually any message that is certainly sent on the cellphone is normally read through the user. Becoming an extremely personal mode of communication, you’ll be able to establish a direct connection with your client, building about the relationship.
Economical Nature: As an alternative to spending millions on multiple advertising campaigns, a single message may be used to find all consumers, thereby drastically reducing marketing costs. With SMS prices dropping, through bulk messaging a huge number of text messages may be sent low cost.
Time Saving: An instantaneous mode of communication, marketers can contact their clients if he or she want. Since several cell phone users keep their phones using them constantly, through quick messaging time sensitive messages might be sent and responses may also be tracked.
Disadvantages
Spam messages: Bombarding cell phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who produce a negative attitude for the firms that are sending the messages which affects their brand name adversely.
Cost to recipient: Less than your usual type of messaging, for SMS marketing mobile phone networks charge the sender plus the receiver from the messages. These extra charges often irritate the receivers and create a negative image of the company house sending the messages.
Limitations of Messages: With messages being tied to 140-160 characters, it will become difficult to create an effective message within such short word limit. Moreover, further information in the form of hyperlinks might not exactly often be received properly through the user’s phone.
While there are many disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option like a marketing strategy.
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