McDonalds and organisation Development – Where Next?
What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost and by holding an original position that appeals to children and grown ups alike.
The McD’ Coffee houses can be ideal in tapping into the coffee cultures which are growing rapidly throughout the globe. These coffee cultures covered with Starbucks and cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance in-store time to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers en route towards the cinema, take-away, or finding comfort work. They may be trying to find a short-term experience which is fast with excellent service from a reasonable price.
McD Cafes could be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics along with the utilisation of the infamous ‘M’ logo would allow for fast recognition, credibility and belief within the start-up. However for further differentiation in the fast-food image, the famous ‘red’ theme could be replaced by the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing more at ease seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded because of this adult experience.
McDonalds is recognized for being open until late along with their Coffee Shops would thus meet the huge consumer demand from club/bar goers and tourists that could take up a product which allows these phones enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, as well as their affordable prices in comparison to Starbucks etc would permeate countries where coffee houses are thought a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can get the same exposure to less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty on the brand.
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