Success Story of Lenovo – Laptops Company
Lenovo is surely an international inventive technology company. It is the fourth largest company on the globe regarding computer and laptop products. Lenovo took over as fourth largest company on the globe surpassing the IBM Personal Computing Division. The culmination in the dominate process what food was in May 2005. Lenovo ranks as # 1 PC vendor in China for 11 successive years, especially laptops.
Before Lenovo group took control of the IBM Personal Computing Division, IBM stood third within the computer market. Lenovo develops, manufactures and sells advance, high quality, reliable and secure computer and laptop products. The business offers value-added services towards the customers world wide for brighter methods to remain competitive and productive within the laptop market.
Secret Behind The achievements Lenovo:
Lenovo markets and sells award-winning number of laptops referred to as the ThinkPad notebook series. They also sell ThinkCentre desktops. One other successful laptop type of the business includes IdeaPad consumer laptop, IdeaCentre desktops, ThinkVantage Technologies software programs, Lenovo 3000 PCs and ThinkVision monitors and ThinkStation workstations.
The secret behind the achievements Lenovo is Worldsourcing. The key strategy of Lenovo is the capability to make advancements around the world. Lenovo defines Worldsourcing as the use of resources, ideas and opportunities that can be found everywhere around the world. Thus, Lenovo believes in Worldsourcing and never outsourcing.
Other basis for Lenovo’s success is that manufacturers of Lenovo products constantly considered as someone the top services from other sides to their customers. For example, the company made its R&D (Development and research) department to style such a laptop, that may serve all of the customer requirements for any laptop. Thus, the end result was obviously a ThinkPad compilation of laptops. Similarly, the corporation endeavors to solve every one of the customer problems in the likewise manner.
Lenovo endeavors to understand the requirements of the company’s customers and after that designs laptop models accordingly. As an example, a lot of people hold the concern with data inside the laptop being damaged due to accidents or thefts, Lenovo released their most successful product, the ThinkPad group of laptops, which handled these issues. Other customer requirements that lead to the roll-out of ThinkPad laptops are listed below:
Reliability Features
Productivity features
Energy efficiency
Design
Safety measures
Audio features
Multimedia features
Lenovo believes that this industry is the one people to judge a firm exclusively about the services that they can provide for them. Thus, Lenovo keeps its promise of providing award-winning laptop and computer products with unmatched features and quality repeatedly.
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