Success Story of Lenovo – The Laptop Business
Lenovo is an international inventive technology company. It is the fourth largest company on the planet with respect to computer and laptop products. Lenovo became the fourth largest company on the globe surpassing the IBM Personal Computing Division. The conclusion in the dominate process was at May 2005. Lenovo ranks as number one PC vendor in China for 11 successive years, especially laptops.
Before Lenovo group took over the IBM Personal Computing Division, IBM stood third from the computer market. Lenovo develops, manufactures and sells advance, excellent, reliable and secure computer and laptop products. The business offers value-added professional services towards the customers around the world for brighter approaches to remain competitive and productive inside the laptop market.
Secret Behind The achievements Lenovo:
Lenovo markets and sells award-winning compilation of laptops known as the ThinkPad notebook series. Additionally they sell ThinkCentre desktops. The other successful laptop model of the organization includes IdeaPad consumer laptop, IdeaCentre desktops, ThinkVantage Technologies link building programs, Lenovo 3000 PCs and ThinkVision monitors and ThinkStation workstations.
The secret behind the achievements Lenovo is Worldsourcing. The trick technique of Lenovo will be the capacity to make advancements worldwide. Lenovo defines Worldsourcing as the availability of resources, ideas and opportunities available everywhere world wide. Thus, Lenovo believes in Worldsourcing and not outsourcing.
Other reason for Lenovo’s success is that manufacturers of Lenovo products constantly try to provide the best services using their sides with their customers. For example, the business made its R&D (Development and research) department to style a real laptop, which will serve all the customer requirements for the laptop. Thus, the result was a ThinkPad compilation of laptops. Similarly, the corporation attempts to solve every one of the customer problems in the same way.
Lenovo efforts to view the requirements of their customers then designs laptop models accordingly. As an illustration, many people possess the fear of data within the laptop being damaged on account of accidents or thefts, Lenovo came out with their most successful product, the ThinkPad series of laptops, which took care of every one of these issues. Other customer requirements that cause the growth of ThinkPad laptops are listed below:
Reliability Features
Productivity features
Energy-efficiency
Design
Security features
Audio features
Multimedia features
Lenovo believes the clients are the only real individuals to judge a business exclusively around the services that they provide for many years. Thus, Lenovo keeps its promise of providing award-winning laptop and computer products with unmatched features and quality repeatedly.
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