Using Facebook Messenger Bots To Increase Your Sales
Facebook Messenger is really a free tool for many Facebook users, including businesses, that’s accessible through the two website interface plus a downloadable Messenger app designed for all phone os’s.
Its purpose is simply for communication, which is essential for almost any business with a profile.
Many users do some searching before checking out purchasing and a simple method is to evaluate a Facebook page or profile for more insights.
We’ve mentioned this in other posts regarding providing great customer care and exactly how users uses social networking his or her customer service channel but also for many smaller businesses the typical answer is simply: that’s great to know but we just don’t have the time or manpower to monitor Facebook Messenger.
This turns into a problem when one of the metrics users can see can be your typical response time for it to messages. Of their minds, these are checking to determine how responsive customer satisfaction is determination purchase just in case they’ve got inquiries or issues, of course, if they see the average wait time to a response being 3 days, they’re not more likely to buy.
This is just what has necessitated Facebook Messenger Bots nevertheless it has expanded greatly since.
The Bots now are something you can cause yourself to your business.
Determined by that which you do, this is as elementary as providing support or as complicated as completing an entire sales or marketing funnel task your internet site is typically utilized for.
Companies who allow online orders through their site can configure a custom bot to deal with orders directly through messenger, which saves them from simply pointing an individual back towards their internet site.
In case your purpose is always to share information from the platform you can create a bot that sends updates in your business to users through Messenger.
Brands like TechCrunch created their own bots users can add and when added, you can ask it questions or simply just require updates.
It’s made to behave like a tech-savvy friend you are able to consider when you have questions, that makes a great offering for the business that is known for reporting tech news.
The theory would be to take the user’s journey beyond the task of searching and finding.
Bots aren’t tied to Facebook, but it’s the biggest platform for the children. Developing a Messenger-driven Live Chat option on your website can produce a massive difference in your conversions and bounce rate.
Your users are more inclined to stay once they see some amount of interaction and engagement. When it goes well beyond simple canned responses and actually supplies a service, you then have something real that can be used to present your small business a large boost.
Why direct them back aimed at your website if the function of the web site can be completed right in the service channel?
To have these Bots setup right you’ll want to perform a few things:
1. Understand your customer’s causes of reaching your business
2. Map that user’s journeys from interest to completion and after that create those steps in the bot
3. Produce a voice for each purpose and draft a script that conveys genuinely helpful feedback towards the user when prompted.
When they are looking for support, then make sure your support messages are drafted in a way that isn’t rigid or off putting.
When they are thinking about purchasing from you or book something together with you then you should come with an upbeat tone on the messages generated from the queries leading the person to completing the transaction right in Messenger.
4. Test them out out yourself and rewrite as necessary. You might find you’ve missed something for anyone’s position and message your own personal business.
Make an effort to develop a sale or request aid in the form of service and discover if you believe satisfied as to what the Messenger Bot feeds to you. Or else then its time for you to revamp the bot!
It appears that simple but it is actually an evolving and strategic process so don’t treat this like a “set it and end up forgetting it” initiative. You need to monitor the stats and make changes in take into account any areas that are not making a perfect consumer experience.
If you have users following on from the business on Facebook so they could obtain you (your bot) you are doing something right. Maybe you might even see website stats decrease but if those users are simply bypassing the step of using the website along with better conversions through messenger then you need it!
It’s strongly preferable to seek a specialist when creating these. Despite 3rd party systems taking good care of the code-related steps you will waste additional time attempting to be a Messenger Bot Expert than you imagine. And due to enough time demand, an expert might wind up involved anyway.
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