Utilising Facebook Messenger Bots To Enhance Your Sales
Facebook Messenger can be a free tool for all those Facebook users, including businesses, that’s accessible through both website interface as well as a downloadable Messenger app readily available for all phone os’s.
Its purpose is just for communication, which can be crucial for just about any business with a profile.
Many users do some searching before committing to making a purchase and an easy strategy is to test a Facebook page or profile for additional insights.
We’ve touched on this in other posts regarding providing great customer satisfaction and the way users will use social websites as their customer care channel however for many smaller businesses the most common response is simply: that’s great to hear but we just do not have the time or manpower to monitor Facebook Messenger.
This gets a problem when one of the metrics users is able to see is your typical response time for it to messages. Within their minds, these are checking to see how responsive customer support is resolution purchase in the event that they have any questions or issues, and if they see the average wait time to a result being Three days, they’re not more likely to buy.
Itrrrs this that has necessitated Facebook Messenger Bots nonetheless it has expanded greatly since.
The Bots now are something you can produce yourself to your business.
Based on that which you do, this can be as elementary as providing support or as complicated as completing the full sales or marketing funnel task your website is typically useful for.
Companies who allow online orders through their site can configure a custom bot to deal with orders directly through messenger, which saves them from simply pointing the person back towards the website.
Should your purpose is usually to share information through the platform you could make a bot that sends updates on your business to users through Messenger.
Brands like TechCrunch created their unique bots users may add as soon as added, you are able to ask it questions or simply just obtain updates.
It’s made to become a tech-savvy friend it is possible to consider if you have questions, helping to make a great offering to get a business that is known for reporting tech news.
The theory is usually to take your user’s journey at night task of searching and finding.
Bots are not restricted to Facebook, yet it’s the most important platform for them. Developing a Messenger-driven Live Chat option on your website can make a difference within your conversions and bounce rate.
Your users are more inclined to stay once they see some a higher level interaction and engagement. If this goes well past simple canned responses and actually supplies a service, then you definately have something real you can use to offer your business a huge boost.
Why direct it to your site when the purpose of your website can be completed right in the service channel?
To acquire these Bots set up right you’ll need to do a few things:
1. Understand your customer’s reasons behind interacting with your company
2. Map that user’s journeys from interest to completion and then create those procedures in the bot
3. Develop a voice for every purpose and draft a script that conveys genuinely helpful feedback towards the user when prompted.
If they are searching for support, and then suggest sure your support messages are drafted in a fashion that isn’t rigid or off putting.
Should they be thinking of buying from you or book something together with you then you should come with an upbeat tone on the messages generated through the queries leading the person to completing the transaction correct in Messenger.
4. Test them out . out yourself and rewrite as necessary. You will probably find you’ve missed something if you take the user’s position and message your personal business.
Try and develop a sale or request assist in are service and see if you believe satisfied in what the Messenger Bot feeds to you. Or even then it is time and energy to revamp the bot!
It appears so easy however it is actually an evolving and strategic process so don’t treat this as a “set it and end up forgetting it” initiative. It is advisable to monitor the stats and earn changes in are the cause of any areas which aren’t setting up a perfect buyer experience.
In case you have users following your business on Facebook just so they could get you (your bot) then you are doing something right. Maybe you might even see website stats decrease but when those users are merely bypassing the step of utilizing the web page plus you’ve got better conversions through messenger then you’ve got it!
It’s strongly far better to seek professional help when creating these. Despite third party systems taking care of the code-related steps will waste you more time looking to turn into a Messenger Bot Expert than you imagine. Websites as bad enough time demand, a specialist may likely end up involved anyway.
For more details about facebook messenger bot go our new web portal.