Trade Show Videos Should Be Prepared
The good thing was that around 40% of the exhibitors stood a display video running. It turned out inspiring that numerous exhibitors understood the strength of video to quickly convey how many work. Made us feel warm and fuzzy inside.
Unhealthy news was that a majority of from the videos were absolutely appalling.
Why so appalling you ask? Some were bad because they was clueless that with the strength of production values in giving the right impression on their target market. Others didn’t have any strategy whatsoever.
You’ll need a trade show video strategy
A lot of companies think that playing their marketing video at a trade exhibition ‘s all there is certainly to it.
The key reason for a marketing video is usually to sell a product or service. It talks about your point of differentiation, how your product works, how it can be used and it all comes together with believable testimonials. It tells your organization story in around 5-8 minutes.
This can be perfectly suited to showing your video in the peaceful and cozy area – such as an office or boardroom. Where there are usually comfy seats as well as multichannel for the ultimate viewing experience.
By comparison, the trade show video includes a difficult life. There are just seconds to post the attention of weary passers-by. It has to make itself heard up against the din from the booming PA system. And it has to be interesting enough to support people’s attention for over a couple of seconds, so that messages get understood.
You can not expect the regular marketing video as a way to shine under these tough conditions.
What / things one does to create your trade exhibition video survive life in the tough streets of the display?
Voice it out with titles
Expos are noisy places. Tend not to expect that people are able to hear or focus on what your narrator has to say.
Switch the voiceover with clear titles that specify what is going on. Men and women be attentiveness at different times inside video, so make certain you have titles up always. Only communicate six clear messages or fewer.
Ensure it is upbeat
You simply have three seconds or less to grab attention. Use exciting visuals, upbeat music and appealing titles. Not have the same shot running for longer than 5 seconds.
Choose music wisely. One video we were treated to featured loud rock music. Not simply achieved it sound truly awful, however the video content was mainly comprised of happy snaps of staff ready their equipment. If it wasn’t bad enough, staff with the stand were too busy singing along to greet customers. The corporation would’ve done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures make you look cheap. Avoid rendering it yourself, unless you can help it become look like you didn’t. Viewers will probably be playing an effect of the items kind of company you happen to be and what can be expected when you are performing business with you by watching your video. An unhealthy quality video will turn people away.
Ensure that is stays short
Would certainly be kidding yourself if you think maybe that a person will spend seven minutes watching your video – all while upright.
Keep the video to a period of four minutes or less. Result in the small area around your television screen inviting.
At Austech, a couple of exhibitors had arranged little alcoves to watch their video. Comfy chairs were put down, and also a table with mints.
Do what you are able to provide attendees the opportunity view your video. For example, hiding your television screen behind your desk and continually waiting in front than it reduces the ability of your respective video to attract passers-by.
Display videos are specialised promotional tools that must definitely be adapted to their unique environment.
This requires re-editing your marketing video. And before you decide to cry, ‘that sounds expensive’. Remember that it requires is often a re-cut of your footage. As being a trade show video is shorter and requires no voiceover, the charge may be as low as 30-40% with the expense of your original marketing presentation.
Trade exhibition success is centered on getting noticed and letting people know how you can solve their problem.
Ensure that your video builds brand recognition, communicates whatever you do, offers you credibility and gets people attempting to talk to you. Otherwise, you’re just costing you marketing dollars.
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