Trade Show Videos Should Be Projected
The great news was that around 40% with the exhibitors stood a trade exhibition video running. It absolutely was inspiring a large number of exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
The bad news was that many from the videos were absolutely appalling.
Why so appalling you may well ask? Some were bad because they was clueless that of the strength of production values in giving the best impression on their marketplace. Others didn’t have strategy whatsoever.
You will need a trade show video strategy
Most companies believe that playing their marketing video at a trade exhibition is perhaps all there’s with it.
The main purpose of a marketing and advertising video is to sell services or products. It discusses your reason for differentiation, the product works, the actual way it can be utilized plus it all fits in place with believable testimonials. It tells your business story in around 5-8 minutes.
That is perfectly suited to showing your video within a peaceful and comfy area – such as an office or boardroom. Where there are usually comfy seats and in many cases surround sound for the ultimate viewing experience.
In contrast, the display video carries a difficult life. There are just seconds to seize the eye of weary passers-by. It requires to make itself heard up against the din in the booming PA system. Possesses being interesting enough to carry people’s attention more than a matter of seconds, to ensure that messages get understood.
You cannot expect the regular marketing video as a way to shine under these tough conditions.
What / things one does to create your trade show video survive life from the tough streets with the trade event?
Express it with titles
Expos are noisy places. Usually do not expect that people can hear or focus on what your narrator has to say.
Replace the voiceover with clear titles that designate what is happening. People will be tuning in at different times from the video, so make certain you have titles up always. Only communicate six clear messages or less.
Ensure it is upbeat
You simply have three seconds or less to get attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running for more than 5 seconds.
Choose music wisely. One video we saw featured loud metal music. Not only achieved it sound truly awful, nevertheless the video content was mainly made up of happy snaps of staff near you their equipment. In the event that wasn’t bad enough, staff in the stand were too busy singing along to greet customers. This business would have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures cause you to look cheap. Avoid making it yourself, unless you can ensure it is appear to be you didn’t. Viewers will likely be left with the feeling of what the category of business you might be and just what to anticipate when performing business along with you by watching your video. An inadequate quality video will turn people away.
Ensure that it stays short
Would certainly be kidding yourself if you think a thief will pay out seven minutes watching your video – all while upright.
Maintain the video to some length of four minutes or less. Make the small area around your television screen inviting.
At Austech, a couple of exhibitors had arranged little alcoves to look at their video. Comfy chairs were lay out, in addition to a coffee table with mints.
Do what you are able to present attendees the chance to be careful about your video. For example, hiding your television screen behind your desk and continually standing in front from it cuts down on the ability of your respective video to attract passers-by.
Display videos are specialised promotional tools that must be adapted for their unique environment.
This requires re-editing your marketing video. And when you cry, ‘that sounds expensive’. Remember that most it requires is a re-cut of your respective footage. As being a trade exhibition video is shorter and requires no voiceover, the price may be as little as 30-40% in the expense of your original marketing presentation.
Trade show success is focused on getting noticed and letting people recognize how you can solve their problem.
Make sure your video builds brand recognition, communicates what you do, offers you credibility and gets people looking to talk with you. Otherwise, you’re just wasting your marketing dollars.
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