How KOLs Effect Brand Marketing In China?

Nowadays, the dividend of mobile Internet is gradually fading, the press channels are constantly changing. The traffic has gradually turned into a major marketing focus. In the era of internet marketing, brand marketing has evolved from “mass advertising” to “targeted marketing”. Brand marketing has become a key link to enhance communication.

KOL’s full name is the vital thing Opinion Leader, that is produced from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are believed as individuals or organizations acquainted with the press with more knowledge in specific fields, who are able to better explain and conduct communication together with the users. These are a group of people who are more frequently encountered with new knowledge or activities. For their professional knowledge, they’re able to gain the trust of relevant groups, to be able to exert their influence of this type.

KOL marketing would be to connect and communicate with its brands and items through folks who suffer from influence in specific fields. Whether it works well, these kinds of marketing will bring credibility on the promotion plan, enhance brand attributes, and obtain prospective customers. KOL marketing is considered a comparatively new marketing technique, which plays a huge role in the coverage and influence of social media marketing. In China’s Internet industry, the Li Jiaqi will really appear when it comes to KOL, which pulls essentially the most attention. He is referred to as “Mr. lipstick”. About the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold over 10,000 Lipsticks in 5 minutes. In five hours of live stream broadcast, he attracted 332 million users to look at his live streaming.

For more info about Xiaohongshu Community-Oriented Marketing view this useful website: look at more info