Naraam desires to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan using this venture, and he’s hoping the company he’s launched having a Kickstarter campaign will be the next Toms.

“They add such a pop of color, they just they’ve created you cheerful.”

Ahmed is referring to the shoes being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization committed to making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and i also discovered these beautiful colored sandals in the local market,” he states.

he brought a few of the shoes to NJ, had his girlfriend wear them and this happened:

“Everywhere she went she received a lot of compliments about the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there was clearly a problem with simply importing them. The artisans making the sneakers only made 3 or 4 dollars each day, hardly enough to satisfy their basic needs, a lot less support a household.

“The effort they put behind these footwear is simply significant. They were definitely very underpaid for crafts and skills so we wished to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in every.

Those funds would go to paying Naraam artisans above market value for his or her intricate work. Also…

“We are going to do profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
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