Naraam wants to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the organization he’s launched having a Kickstarter campaign will be the next Toms.

“They add this kind of pop of color, which they just they’ve created you content.”

Ahmed is referring to the sneakers being made by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s an organization focused on making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and i also came across these beautiful colored sandals in the local market,” he says.

he brought a number of the shoes to NJ, had his girlfriend put them on and also this happened:

“Everywhere she went she received tons of compliments about the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted some – but there was clearly an issue with simply importing them. The artisans making the sneakers only made 3 or 4 dollars a day, hardly enough to satisfy their basic needs, a lot less support a family.

“The effort they place behind these sneakers is just significant. They were definitely very underpaid for his or her crafts and skills and that we desired to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in most.

Those funds would go to paying Naraam artisans above rate for intricate work. Also…

“We are doing profit sharing together, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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