Naraam really wants to function as next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the business he’s launched having a Kickstarter campaign will be the next Toms.

“They add this type of pop of color, which they just they create you happy.”

Ahmed is discussing the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and that i found these beautiful colored sandals in the local market,” he states.

he brought a few of the shoes back to NJ, had his girlfriend put them on and also this happened:

“Everywhere she went she received tons of compliments on the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted moobs – but there was clearly an issue with simply importing them. The artisans making the sneakers only made 3 or 4 dollars per day, hardly enough to satisfy their basic needs, significantly less support a family.

“The effort installed behind these shoes is merely significant. These were definitely very underpaid for their crafts and skills so we desired to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in most.

That money goes to paying Naraam artisans above market price for his or her intricate work. Also…

“We do profit sharing with them, and we’re also providing them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Pointed toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter place for everyone.

“I think it brings two cultures together. It gets people together like that.”
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