Naraam desires to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the organization he’s launched using a Kickstarter campaign would be the next Toms.

“They add this kind of pop of color, that they just they’ve created you content.”

Ahmed is discussing the shoes being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business committed to making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals from your market,” he states.

he brought a number of the shoes back to NJ, had his girlfriend use them and also this happened:

“Everywhere she went she received plenty of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted a pair – but there was clearly an issue with simply importing them. The artisans making the shoes only made Three or four dollars a day, hardly enough to fulfill their basic needs, a lot less support a household.

“The effort installed behind these footwear is just significant. These folks were definitely very underpaid for his or her crafts and skills so we wanted to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, and raised 62 thousand dollars in all.

That money visits paying Naraam artisans above market value for their intricate work. Also…

“We are doing profit sharing with them, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right of left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful peep toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter location for everyone.

“I think it brings two cultures together. It gets people together this way.”
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