McDonalds and organisation Growth – Where Next?
What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds is the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and price through holding a unique position that attracts children and grown ups alike.
The McD’ Coffee houses can be ideal in tapping into the coffee cultures which can be growing during the entire globe. These coffee cultures dominated by Starbucks and personal cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to cafes as time-killers en route to the cinema, take-away, or going back to work. They may be looking for a short-term experience that’s fast with excellent service in a reasonable price.
McD Coffee houses can be separate entities from the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo will allow for fast recognition, credibility and belief in the new venture. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing more at ease seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded using this adult experience.
McDonalds is acknowledged for being open until late as well as their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that would buy into a brand name which allows the crooks to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, as well as their less expensive costs in comparison with Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can access the same knowledge about lower prices, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty towards the brand.
To learn more about Menu price please visit webpage: visit site.