RELX Technology Presents its Smart E-cigarette RELX i at Shanghai International e-Cigarette Industry Expo (IECIE)

(October 30, Shanghai) Asia’s leading independent e-cigarette brand RELX presented its latest product, a Bluetooth-enabled intelligent e-cigarette called the RELX i, on the International e-Cigarette Industry Expo (IECIE) in Shanghai.

The IECIE could well be the world’s largest e-cigarette exhibition that sees participation from over 1,000 companies from home and abroad.

The RELX i, RELX Technology’s latest products launched in August 2019, will be the first-ever intelligent e-cigarette from the Chinese market. The device connects using a companion app that tracks key usage data and consumption patterns, giving users richer understanding of their habits and letting them make changes in your lifestyle per their individual goals.

The business is considering launching these devices in select global markets after 4 seasons.

In the exhibition, RELX’s ‘PodBot’ drew much attention in the crowd, which customized e-liquid flavors for curious participants and promptly filled their desired formulations into empty RELXPods in minutes.

The company known due to the product innovation, finding answers to common industry problems like pod leaks, battery life, vapor quality, and other hardware use issues. Up to now, the company has filed over 170 invention patents. RELX products utilize FEELM Inside ceramic atomizers that render richer and more satisfying vapor.

“What causes us to be not the same as other brands is the fact that we invest a lot to produce details perfect,” said Kate Wang, CEO of RELX Technology.

Its flagship product, the RELX Alpha, and also the new RELX i both carry its SmartPace vibrate feedback feature that notifies users when they’ve vaped a lot more than 15 times within 10 minutes, proof of the company’s commitment to giving customers a much more responsible method to vape.

“RELX Technologies have always placed social responsibility, consumer experience, and product quality above anything else,” said Jiang Long, co-founder of RELX Technology. “Our relentless search for excellence and increased exposure of R&D we can dig deep into what consumers need, that will create products that truly bring the long run to the current.”

Based on market consultancy Euromonitor, RELX Technology holds over 44% in the China market from the first half 2019. In accordance with RELX Technology, its share of the market in China has exceeded 60 percent by the end of this August.

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