Using Facebook Messenger Bots To Boost Your Sales
Facebook Messenger is a free tool for all those Facebook users, including businesses, that is certainly accessible through both website interface and a downloadable Messenger app designed for all phone os.
Its purpose is merely for communication, which is extremely important for just about any business having a profile.
Many users do a little searching before investing in buying and an easy strategy is to check a Facebook page or profile for further insights.
We’ve discussed this in other posts regarding providing great customer service and just how users uses social websites as their customer care channel but also for many small business owners the typical response is simply: that’s great to listen for but we simply do not have the time or manpower to observe Facebook Messenger.
This becomes a problem when one of the metrics users can easily see will be your typical response time for you to messages. Of their minds, they are checking to find out how responsive customer satisfaction is after making a purchase in case they have got questions or issues, and when they see the average wait time for you to a result being Three days, they’re not planning to buy.
This is what has necessitated Facebook Messenger Bots nonetheless it has expanded greatly since.
The Bots now are something you can make yourself for your business.
Depending on what you do, this is often as elementary as providing support or as complicated as completing the full sales or marketing funnel task your website is typically used for.
Companies who allow online orders through the website can configure a custom bot to take care of orders directly through messenger, which saves them from simply pointing the person back towards their website.
If the purpose is usually to share information over the platform you may create a bot that sends updates in your business to users through Messenger.
Brands like TechCrunch created their own bots users may add once added, you’ll be able to ask it questions or simply just ask for updates.
It’s made to behave like a tech-savvy friend you can turn to when you’ve got questions, which makes an excellent offering for a business we know of for reporting tech news.
The theory would be to take the user’s journey after dark task of searching and finding.
Bots are certainly not restricted to Facebook, but it’s the biggest platform for them. Using a Messenger-driven Live Chat option on your own website can produce a huge difference with your conversions and bounce rate.
Your users are more likely to stay once they see some level of interaction and engagement. If it goes well beyond simple canned responses and in actual fact gives a service, you then have something real which you can use to present your business a large boost.
Why direct rid of it to your site if the function of your website may be completed in the actual service channel?
To acquire these Bots set up right you’ll want to perform a few things:
1. Understand your customer’s reasons for interacting with your company
2. Map that user’s journeys from interest to completion then create those steps in the bot
3. Develop a voice for each purpose and draft a script that conveys genuinely helpful feedback to the user when prompted.
When they are seeking support, and then make sure your support messages are drafted in a fashion that isn’t rigid or off putting.
If they are thinking of buying by you or book something with you then you should come with an upbeat tone on the messages generated through the queries which leads the user to completing the transaction directly in Messenger.
4. Test them out . out yourself and rewrite as necessary. You might find you’ve missed something for the user’s position and message your own personal business.
Attempt to finish a sale or request help in the type of service and find out if you feel satisfied with what the Messenger Bot feeds back to you. Otherwise then its time to revamp the bot!
It sounds so easy but it’s actually an evolving and strategic process so don’t treat this as being a “set it and lose focus on it” initiative. It is advisable to monitor the stats making alterations in take into account any areas that aren’t creating a perfect user experience.
In case you have users following business on Facebook so they’re able to get hold of you (your bot) you happen to be doing something right. You may also see website stats decrease but when those users are merely bypassing the step of employing your website and you’ve got better conversions through messenger then you’ve got it!
It’s strongly preferable to seek specialist help when creating these. Despite vacation systems taking good care of the code-related steps will waste you more time looking to be a Messenger Bot Expert than you imagine. And due to time demand, an experienced would probably turn out involved anyway.
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