Turn Your small business in to a Lead generating, client getting, cash pumping magnet
In case you are spening too much time caring for your business, rather than getting the results you would like, you might have a company process or two that’s broken and needs fixing.
Most business owners I encounter all have the same types of problem. Their Follow Through is either broken or non-existent. Additionally they do not have a system in place because of these ways to work accordingly.
why don’t we start at square one. I’m not planning to really enter into what your doing wrong what is actually broken, that’s simply redundant I will only talk about the things that work as a result of only a little space to enable you to start getting consistent and predictable results.
First it is vital that you understand the differing types of media platforms most business owners use make an effort to market their product or services.
These media channels exist online in addition to offline and I’ll name only some of the more recognized, so you’ll have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay-per-click)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the point.
Being a business owner I can bet that you will be operating over a one dimensional basis which is very limiting with regards to gaining a trusted subscriber base.
The greater media you may use effectively the harder successful your operations can become. Key phrase “Effectively”….
However Let’s not go jumping into any and every media platform thinking that the harder you employ the good chances you’ve for success.
It won’t invest the the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The key is to repair your broken processes or else you will have the same results will every one of the media channels you advertise on.
How Do You Correct it.
There are 3 components that most businesses should have in place to be able to have a conssistent flow of recent leads and clients.
Component 1 ~ You must first let me give you, have a compelling offer to attact your perfect customer.
Go ahead and stay away from internet network marketing your ultimate goal as a business owner is always to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak directly to an ideal client giving them a clear treatment for an issue that they are experiencing. No exceptions to the rule.
Component 2 ~ You must have a way to capture leads. If you don’t have a system in place for capturing the attention of one’s prospects before attempting to sell them, you are way from the mark.
Fix this now! There all sorts of lead capture software out online which you can use I fould conducive Pages are pretty solid check them out. They have a good system for helping business owners make this happen.
Component 3 ~ You must have a way to contact your leads. If you think about it everything you’ve ever bought or joined there is a powerful offer to first gain your attention.
When they had your attention you were followed up with and given more info.
In the event the offer is at line in what you were looking for that might solve the immediate problem that the were having, then and just whenever you made a decision to purchase.
Your clients, clients, and prospects are not any different.
1. Present a powerful treatment for an issue disguised as a possible offer
2. capture the lead
3. Followup making the sale.
It is a really broad overview but I hope it will help you to start thinking within the right direction as a business owner.
In your Success
-Larry
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