Trade Show Videos Need To Be Planned
The good news was that around 40% with the exhibitors had a display video running. It was inspiring that many exhibitors understood the potency of video to quickly convey how many work. Made us feel warm and fuzzy inside.
The unhealthy news was that most in the videos were absolutely appalling.
Why so appalling i hear you ask? Some were bad given that they was clueless that of the energy production values in giving the proper impression to their target market. Others didn’t have strategy whatsoever.
You need a trade show video strategy
A lot of companies believe that playing their marketing video at a trade exhibition is all there’s for it.
The principle reason for a marketing video is usually to sell services or products. It discusses your point of differentiation, that your product works, the way can be used plus it all fits in place with believable testimonials. It tells your company story in around 5-8 minutes.
This really is perfectly well suited for showing your video in the peaceful and comfortable area – just like an office or boardroom. Where you can find usually comfy seats as well as multichannel surround sound for the ultimate viewing experience.
In comparison, the trade show video carries a difficult life. There are just seconds to grab the eye of weary passers-by. It has to make itself heard from the din with the booming PA system. And contains to be interesting enough to keep people’s attention for over a couple of seconds, in order that messages get understood.
You can not expect the original marketing video as a way to shine under these tough conditions.
Exactly what can you need to do to generate your trade event video survive life inside the tough streets of the trade event?
Say it with titles
Expos are noisy places. Usually do not expect that people are able to hear or concentrate on what your narrator says.
Switch the voiceover with clear titles that designate what’s going on. Men and women will be jamming at different times within the video, so make sure you have titles up constantly. Only communicate six clear messages or fewer.
Help it become upbeat
You only have three seconds or fewer to grab attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running more than 5 seconds.
Choose music wisely. One video we got featured loud rock music. Not only did it sound truly awful, nevertheless the video content was mainly made up of happy snaps of staff ready their equipment. If it wasn’t bad enough, staff at the stand were too busy singing along to greet customers. This provider would have done better by not showing their video.
That can bring me to my next point, blurry home cameras and shoddy still pictures make you look cheap. Avoid rendering it yourself, unless you can allow it to be appear like you didn’t. Viewers is going to be still having an impression products kind of business you are along with what to expect when you are performing business together with you by watching your video. An undesirable quality video will turn people away.
Maintain it short
You would be kidding yourself if you think maybe that someone will spend seven minutes watching your video – all while standing up.
Maintain your video with a length of four minutes or fewer. Make area surrounding your television screen inviting.
At Austech, a couple of exhibitors had arranged little alcoves to watch their video. Comfy chairs were put down, and also a coffee table with mints.
Do what you could to offer attendees the ability to view your video. By way of example, hiding your television screen behind the office and continually browsing front of computer cuts down on the ability of one’s video to attract passers-by.
Trade event videos are specialised promotional tools that must be adapted for their unique environment.
This involves re-editing your marketing video. And before you decide to cry, ‘that sounds expensive’. Keep in mind that most it demands is a re-cut of one’s footage. Being a display video is shorter and requires no voiceover, the cost could be as low as 30-40% from the expense of your original marketing presentation.
Trade show success is about getting noticed and letting people understand how it is possible to solve their problem.
Make sure your video builds brand recognition, communicates everything you do, will give you credibility and gets people wanting to speak to you. Otherwise, you’re just costing you marketing dollars.
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