3 Points To Consider While Picking Your Marketing Automation Tools
If you’re a novice to marketing automation, you might like to consider how you and your team would want to adopt those automated processes correctly. Considering the way the marketing automation marketplace is growing with additional adoption rates, it is advisable to ensure automation is done efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; these are generally few really important things that you need to take into account while making your options:
1. Don’t automate bad processes and stay away from outsourced lists
Map your marketing processes that drive traffic and leads thoroughly. Flow of leads with the funnel, including allocation and their sources are key. Hence, map those properties accurately. Ensure that the people in your team operating these processes are on-board with any changes that such automation will take to their day-to-day work. Appointing a big change manager (champion) that is an advertising and marketing process specialist will save you time and expense. Identify and eliminate poor processes – fix the process one which just automate it.
2. Stay away from outsourced lists and automate lead qualification to be compliant
Avoid buying subscriber lists and sending them automated email promotions. These will fail and turn into costly to resolve. Especially now, with GDPR, this can get the business into a good deal of trouble. Automation tools is usually a life-saver using their inbuilt measures to ensure some of your processes are compliant with all the new laws. Having said that, the application can be an only enabler and also you must do the work to remain compliant. To help expand help the process, focus on creating exciting content that may motivate website visitors to sign up for your content offerings (say, eBooks and animated GIFs) and produce + grow your own opt-in database that will deliver better lead conversion.
Email databases will expire as time roll by so it is important to keep generating new leads in a higher rate as opposed to expiry rate; which is about 25% per year. To generate new leads, you’ll want to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for the engines like google. Automation is wonderful for nurturing leads, however, you need to generate those leads first for an additional factor to happen.
3. Don’t let fancy features fool you
When deploying an advertising automation for your requirements, never allow fancy features fool you. Each software will have different learning curve, as well as perhaps using a software having an easier UI might quicken processes. But, when it doesn’t solve your marketing process related (specific) problems, this might not be the application to suit your needs.
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