How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example ways to get greater than 10,000 fans on the Facebook business page.

Facebook could be the king of social networks exceeding 1.79 billion active users per month (Updated December 2016). It can be used by greater than 60% of Online users Worldwide which is a fantastic tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you might want lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the need for having many Facebook fans on the business page?

It indicates popularity – It goes without saying that the amount of fans reveals how popular an online site is. A momentum business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans and also this results in a amount of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are considering that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website or blog needs to have lots of Facebook fans. 5yrs ago this would not issue in the Modern day, social proof is important.

More fans, more visits – The greater fans you might have, the greater could be the number of individuals that may view your posts within their timeline and perhaps see your website.

While this really is, it needs to be noted that doesn’t your entire fans might find your site content.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of your followers (only Four percent) might find your status updates.

This number can differ, what is important to understand now, is actually you might have 10,000 fans and you post a new update, it will be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media is really a ranking factor, many studies reveal that popular websites on Facebook will perform better in search, today so well received websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be convinced that having a lots of Facebook fans is important for your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans and it continous growing organically.

Step 1: First suggestion – you might want a Facebook business page

It may appear silly for that experienced but for beginners to social media this might be a new challenge: An individual Facebook page differs from a company page.

If you would like to have friends on Facebook to express your holiday photos you will want to create a personal page however if you want fans and followers for your website or business you will want to create a Facebook business page.

So, the initial step is to make certain you develop a Facebook business page and the second step is to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most critical optimization tip of all.

The expertise of the content posted on the Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or maybe more likes from ads even as might find below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in the first step above you’ll want to possess a business page and never a private page, however, you still need to provide an active personal facebook account.

Here is why:

After you post an update on the business page, a great way to raise exposure and likes, is to share that post on the personal page also.

People you might have as friends on the personal page will ‘like’ and ‘interact’ together with the post shared from your business page and this will raise the engagement factor of your posts.

As an outcome, facebook will demonstrate your site content to more fans (organically).

So, a great way to raise the volume of folks that view your site content and go past the 4% people group of followers is to share and promote the post on the personal page.

It is obvious that the greater the amount of friends the bigger could be the visibility of the post.

Also, ensure that you invite your entire existing friends (and a new one) to enjoy your Facebook business page. Do this any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 however, you need to have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your site together with the Facebook business page. To put it differently it’s a method to ‘tell’ search engines like google until this will be your official Facebook business page.

#2 – When you’re getting lots of fans, this really is something should be proud off the other to demonstrate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to expand your group of followers organically. Readers can follow your site by clicking the LIKE button without having to go to Facebook.

Hint: For optimum results, position the LIKE box above fold (on the sidebar).

Hint 2: You can even popup the like box to new users (as an example, once they spend 60 seconds on a page, once they scroll as a result of the underside or once they attempt to leave your page – even though this works well regarding getting new likes, you ought to be careful never to allow it to be too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in a prominent position on the website.

The next natural step is to start sharing content to maintain fans happy and possibly manage to convert them from fans > internet site visitors > customers.

Some simple rules to adhere to that may raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing inside your page. For example, should your website is about Social websites, share content related to social media and never about sports or something different you may like. In case your users desire to read sports news, they are fully aware how to locate them.

#2 – Don’t forget that they follow your small business page to get updates relating to your website (and niche) and never relating to your social gatherings: In order to get social, then use your personal Facebook page, your small business page is all about your site.

#3 – As a rule thumb, I take advantage of my opportunity page to express content from my niche only, easily have to share something which is not related to my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. For those who have an advancement to express something like that which may benefit your fans, you can do this but don’t drink too much.

Try to post interesting, shareable content that’s related to your niche, it sometimes won’t come completely from your site. Keep a balance between promotional and content that your followers should read.

Step 6: Share intriguing, notable and high quality content (not simply links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with simply links. Allow me to present you with an illustration to understand what I mean.

When you would like to share a post from your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this post without adding the other information. In case your title and images are fantastic, you’re going to get numerous likes depending on the time you create the post, amount of fans etc.

If one one other hand, you enrich your post with the addition of more info specifically a subscriber base, then other things being equal, you’re more likely to grow in likes and shares.

For me this will make sense since people that see a title and image within their timeline might not exactly ‘Like It’ mainly because it provides no value for many years (don’t forget that the average user is given a huge selection of postings within their timeline every time they login to Facebook).

On one other hand when you provide them with valuable, high quality as well as simple to learn information (just like a list), they’ll click the LIKE button since they read something helpful without having to leave their timeline.

Note: It is a known fact that individuals have a propensity of LIKING a post without reading it so provide them with why you should do this; your site visits might not exactly increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of one of the most popular Facebook pages, so as to they have a tendency to express images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. Several ideas to consider:

Quality updates – This is actually the best incentive you’ll be able to give your users. Before posting anything on the page, you have to be sure that it offers value on your audience. With this option consistently, you existing followers will share it using their friends and this will have more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is to Such as the page first. There are numerous tools to do that but are considering when you don’t possess a known brand this many stop so successful.

Content upgrades – In case you have your site, you should use ask users to enjoy your page with an updated version of your post. This implies extra tools but it’s something worth testing out.

Step 9: You need to advertise your own content and page

When you develop your small business page don’t expect it will magically get thousands of fans. Apart from the tips outlined above, there is also to advertise your small business page in places other than Facebook.

A few ideas to consider that assisted my case:

Promote in other social media networks – In case you have accounts with other social media channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up yourself on Facebook also. Be polite and tell them the benefits from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you’ll be able to make the most of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and ask these to follow yourself on facebook (both your business and personal pages).

This method although it ‘s time consuming, (Used to it manually and never using any tools) it can produce great results.

Promote inside your newsletter – In case you have a newsletter or you engage with your readers via email, ensure that you keep these things follow your Facebook page.

Do not simply write the FB URL within your signature but Question them politely to enjoy your small business page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and most good ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook comes with a self-service ad platform which you can use to either raise your group of followers (advertise your page), supercharge your posts, get more leads, increase conversions or execute a amount of other actions (as shown in the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you select a website you possess, select your main goal (advertise your page), select your audience (depending on country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign depends on numerous factors. The ultimate way to assess if Facebook ads is a great solution to raise your group of followers, is to chance a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (at the very least per week). By the end, you’ll be able to evaluate if the cost per like is a thing you’re prepared to buy.

I had achievement with Facebook ads both for my websites and for client websites and I run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people believe that everything you buy is Facebook likes in fact you spend Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit the like button so spend some time and think about the message you would like to display inside your ad plus the image to use.

Conclusion

Having a large amount of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations on your business page (steps 1 and 2 above), then this simplest way to obtain additional followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without greater than $1,000 (spread in a period of months).

Once you are doing everything properly and provided that you’ve got a great product or service, you’ll be able to expand your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.