Information On How KOLs Influence Brand Marketing In China?

Nowadays, the dividend of mobile Internet is gradually fading, the media channels are continually changing. The traffic has gradually be a major marketing focus. Inside the era of internet marketing, brand marketing has developed from “mass advertising” to “targeted marketing”. Brand marketing has become a key hyperlink to enhance communication.

KOL’s owner’s name is vital Opinion Leader, that is produced from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are believed as individuals or organizations informed about the press with more knowledge in specific fields, who can better explain and conduct communication using the users. These are a group of people who’re more frequently subjected to new knowledge or activities. For their professional knowledge, they are able to gain the trust of relevant groups, to be able to exert their influence in this field.

KOL marketing is usually to connect and talk with its brands and items through folks who suffer from influence in specific fields. Whether or not this is effective, this kind of marketing brings credibility towards the promotion plan, enhance brand attributes, and obtain customers. KOL marketing is considered a comparatively new marketing technique, which plays a crucial role in the coverage and influence of social media marketing. In China’s Internet industry, the Li Jiaqi will surely appear when it comes to KOL, which pulls essentially the most attention. He’s referred to as “Mr. lipstick”. On the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold more than 10,000 Lipsticks in 5 minutes. In five hours of live stream broadcast, he attracted 332 million users to look at his live streaming.

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