Just how to really get your First 10,000 Fans on Facebook (Example)
The 10 steps below demonstrate using a real example the way to get greater than 10,000 fans on your Facebook business page.
Facebook is the king of social support systems with over 1.79 billion active users per month (Updated December 2016). It’s utilized by greater than 60% of Internet surfers Worldwide and it’s also an incredible tool for promoting products or services, finding new customers or gaining more loyal readers (followers).
To take advantage of this for business purposes, you need to have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.
What is the significance of having many Facebook fans on your business page?
It indicates popularity – It’s a given that the number of fans reveals how popular a web site is. A facebook business page with 100,000 followers is more popular compared to a page with 1,000 fans which results in a number of other benefits (described below).
It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).
Why did edge in the game? Because in today’s World an excellent business, blog or website will need lots of Facebook fans. 5 years ago this failed to make any difference in the 21st century, social proof is essential.
More fans, more visits – The greater fans you’ve got, the greater is the number of people which will view your posts in their timeline and perhaps go to your website.
While this is correct, it should be noted that doesn’t your fans might find your content.
As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of your respective followers (at most 4 percent) might find your status updates.
This number can vary, what is essential to comprehend now, is that if you’ve got 10,000 fans and also you post a brand new update, it will be seen organically by the max of 300-400 people.
It’s good for SEO as well – Although officially Google does not admit that social networking is a ranking factor, numerous studies reveal that popular websites on Facebook are more likely to perform better in search, these days so well received websites (additional circumstances being equal).
How to travel from 0 to 10,000 Facebook fans
Now that you will be convinced that developing a great deal of Facebook fans is essential for your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.
Note: Fundamental essentials very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to grow organically.
Step 1: First off – you need to have a Facebook business page
It may sound silly for your experienced nevertheless for beginners to social networking this is a new challenge: A personal Facebook page differs from an enterprise page.
If you wish to have friends on Facebook to share your holiday photos then you need to create a personal page but if you want to have fans and followers for your website or business then you need to create a Facebook business page.
So, the first task is always to ensure that you produce a Facebook business page along with the the second step is always to make sure that your page is properly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most critical optimization tip of all.
Running a WordPress website? Then download this how to guide and learn how to optimize your internet site as being a Pro.
The expertise of the content posted on your Facebook business page will even determine it’s success or failure.
Having an optimized Facebook page makes it much simpler to get new fans or higher likes from ads even as we might find below.
Step 3: Benefit from your personal Facebook account
I mentioned in 1 above you need to have a very business page and not an individual page, nevertheless, you still need to come with an active personal facebook account.
Here means that:
After you post an update on your business page, one way to improve exposure and likes, is always to share that post on your personal page also.
People you’ve got as friends on your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from your business page as well as improve the engagement factor of your respective posts.
As an effect, facebook will show your content to more fans (organically).
So, one way to improve the quantity of people that view your content and go past the 4% of you group of fans is always to share and promote the post on your personal page.
It is evident that the more number of friends the bigger may be the visibility in the post.
Also, just be sure you invite your existing friends (and a) to adore your Facebook business page. Make it happen every time you acquire a new ‘friend’.
Step 4: Add the Facebook Like box on your website
This is again social internet marketing 101 nevertheless, you must have the Facebook like box on your website for several reasons:
#1 – It’s ways to associate your internet site together with the Facebook business page. To put it differently it is a method to ‘tell’ search engines like yahoo that will be your official Facebook business page.
#2 – When you invest in lots of fans, that is something should be proud off then one to show on your users (as explained above this means popularity, trust and social proof).
#3 – It’s the best way to improve your group of fans organically. Your readers can follow your internet site by clicking so on button without needing to visit Facebook.
Hint: For optimal results, squeeze LIKE box above fold (for the sidebar).
Hint 2: You may also popup so on box to new users (by way of example, when they spend A minute on the page, when they scroll as a result of the bottom or when they attempt to leave your page – even though this works well regarding getting new likes, you have to be careful never to make it too distracting for your users.)
Step 5: Remember these instructions to increase post engagement
So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed so on box within a prominent position on our website.
The next natural step is always to start sharing content to maintain fans happy and perhaps be capable of convert them from fans > website visitors > customers.
Some simple rules to adhere to which will improve the user engagement with your facebook business page:
#1 – Share relevant content: Share content that your particular fans anticipate seeing in your page. By way of example, in case your web site is about Social networking, share content related to social networking and not about sports or anything else you may like. If the users want to read sports news, they know how to locate them.
#2 – Don’t forget they follow your organization page to get updates concerning your website (and niche) and not concerning your social gatherings: If you need to get social, then make use of your personal Facebook page, your organization page is around your internet site.
#3 – Typically thumb, I prefer my company page to share content from my niche only, basically have to share something isn’t related to my niche, I prefer my personal page.
#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. When you’ve got a promotion to share or something that may benefit your fans, this can be done but don’t overdo it.
Try to post interesting, shareable content that’s related to your niche, even if this does not come from your internet site. Have a very balance between promotional and content that your particular followers might choose to read.
Step 6: Share intriguing, notable and high quality content (not simply links)
I made some tests about the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with only links. Let me give you a good example to understand what What i’m saying is.
When you wish to share content from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something like this:
You can share this post without adding any additional information. If the title and pictures are good, you’ll get several likes depending on the time you’re making the post, number of fans etc.
If one the opposite hand, you enrich your posting with the help of additional information and also an inventory, then other pursuits being equal, you are more prone to get more likes and shares.
For me this makes sense because individuals that go to a title and image in their timeline might not exactly ‘Like It’ mainly because it provides no value to them (don’t forget that the average user is offered a huge selection of postings in their timeline every time they login to Facebook).
On the opposite hand once you provide them with valuable, high quality and straightforward to learn information (as being a list), they’ll go through the LIKE button because they read something helpful without needing to leave their timeline.
Note: It’s a known indisputable fact that folks have a tendency of LIKING content without reading it so provide them with top reasons to accomplish that; your internet site visits might not exactly increase but the engagement factor of your respective posts will rise.
Step 7: Share images, videos and emotions
If you adopt a glance at some of the most popular Facebook pages, you will see that they have a tendency to share images, videos, infographics, charts etc, with their usual text only postings.
This kind of content gets more likes and shares and thus the page gets more fans and followers.
In majority of folks by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:
Step 8: Provide incentives to obtain more fans & followers
Why should someone follow your Facebook business page?
You have to give incentives to facebook users to adhere to your page. Several ideas to consider:
Quality updates – This is actually the best incentive you are able to lengthy users. Before posting anything on your page, you have to make sure that it offers value on your audience. If you do this consistently, you existing followers will share it using their friends as well as attract more users.
Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Just like the page first. There are many tools to accomplish this but have in mind when you don’t have a very known brand this many not so successful.
Content upgrades – When you have your site, you should use ask users to adore your page with an new version of your respective post. This implies extra tools but it is something worth testing out.
Step 9: You should market your own content and page
When you create your organization page don’t expect that it will magically get a huge number of fans. Apart from the tips outlined above, you might also need in promoting your organization page in places besides Facebook.
A few ideas to take into consideration that worked for my case:
Promote in other social networking networks – When you have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join you on Facebook also. Be polite and show them the huge benefits from the process.
Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you are able to benefit from twitter’s interactive features.
When you recruit a new twitter follower, send them a personal (personalized) message and enquire of the crooks to follow you on facebook (your business and personal pages).
This method eventhough it ‘s time consuming, (Used to it manually and not using any tools) it might produce great results.
Promote in your newsletter – When you have a newsletter or if you engage with your readers via email, just be sure you make them follow your Facebook page.
Do not simply write the FB URL through your signature but ASK them politely to adore your organization page.
Step 10: Facebook ads is a must
I have saved one of several easiest and most effective ways to increase your Facebook fans for last, as it is often the only person that it’s not free.
Facebook comes with a self-service ad platform which can be used with the idea to increase your group of fans (market your page), enhance your posts, get more leads, increase conversions or perform a number of other actions (as shown inside the image above).
The procedure is quite basic and straightforward. Basically you decide on a page you own, select your goal (market your page), select your audience (determined by country, age, other demographics and interests) and then set your evryday budget and duration.
The cost per campaign depends on several factors. The ultimate way to assess if Facebook ads is a great treatment for increase your group of fans, is always to run a pilot campaign for a couple of days.
Spend $10-$20 dollars per day and run the campaigns for any fixed duration (a minimum of per week). At the end, you are able to determine if the charge per like is something you are prepared to purchase.
I had great outcomes with Facebook ads for both my websites as well as client websites and i also run campaigns each month (for a few days) to further improve my facebook likes.
It should be noted by using Facebook ads you don’t buy likes but views. Many individuals think that that which you purchase is Facebook likes but usually you make payment for Facebook to show your ad to more Facebook users.
If what you’re advertising is interesting, then more people will hit so on button so spend an afternoon and look at the message you wish to display in your ad along with the image to work with.
Conclusion
Having a major number of Facebook fans on your business pages is vital for credibility and social promotion purposes.
If this wasn’t essential in the ultimate place, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.
Once you do the required optimizations on your business page (steps 1 and a pair of above), then a simplest way to obtain more followers is to apply Facebook ads. Along with some A/B testing you will get to 10,000 fans with no greater than $1,000 (spread in a duration of months).
Once you do everything properly and so long as you have a great service or product, you are able to improve your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.
To read more about facebook check out our web site: click for more info