Why has the affiliate couponing industry abandoned the benefit store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are not many if any coupons designed for convenience stores. It appears as though there is a disconnect relating to the coupon affiliates as well as the convenience store industry. In the event you consider what kind of money reaches stake no make for good business. $1 of the many $24 dollars is spent in the united states in the convenience store. So why has got the coupon affiliates abandoned this channel?
I do think among the problems will be the sheer number of grocery stores. You will find 154,195 supermarkets from the U.S. at the time of December, 2015 (NACS/Nielsen) along with the site counts rising each year. Another possible problem could possibly be the fragmentation of this marketplace. There are lots of regional players and just a number of national players. Another problem is just about the speed from the transaction. We have all been in line on the supermarket coupled with that lady in front of us pulling a number of coupons beyond her little pouch bag which simply decelerates the transaction time on the register. That’s not beneficial to the benefit store. The normal which it takes for an individual to type in and out with a purchase order at a convenience store is 3 minutes and 33 seconds (NACS). However, with all the advent of the smartphone it might be a lot easier to utilize a coupon. Digital couponing is basically changing how we lower your expenses at the convenience store. The usage trend of all outlet coupons is obviously in a upward trajectory plus it doesn’t appear like it will slow down sooner. Grocery stores are the cause of 34.2% of most retail outlets in the us (NACS). There is absolutely no other U.S. retail channel which is this kind of important section of practically every community in the nation and that is reflected in the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gdp.
I think there exists a marriage of sorts going on with convenience store coupons as well as the smartphone. It is estimated that up to 5% of sales transactions inside store will incorporate an electronic digital coupon of some sort or other with the year 2019 (Gasbuddy.com). It is predicted there will likely be around 1.05 billion global mobile coupon users on the globe by 2019. With the convenience the GPS location features on smartphones and push technology convalescing every day it is no surprise why store coupon usage in your smartphone is increasing. Digital coupon redemption is roughly 10% today. While the old fashion print or paper coupons have a very redemption rate of 1% or less. 90% of digital coupon users redeem their coupons in just a couple of days of receiving them on their phones. One could believe that the redemption speed will simply increase for that convenience customer and redeem them sooner.
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